Owlove is a collection of handmade owl plushies crafted from recycled fabric scraps — from denim to leftover textiles — giving new life to materials that would otherwise go to waste. 

I developed the brand name, Owlove, reflecting the warmth, playfulness, and heartfelt nature of the project. I designed a logo and visual system inspired by the softness and simplicity of the plushies themselves. The color palette pairs soft neutrals with cheerful, brighter accents to evoke a sense of comfort and joy while staying true to the authenticity of handcrafted upcycling.

Natural textures, friendly shapes, and a slightly imperfect charm celebrate sustainability and creativity; because caring for the planet can be fun, cute, and full of personality.